Seven years architecting Sponsored Ads for seven-figure brands — search-term audits, profit-first bidding, and automation that holds ACOS while the top line keeps climbing.
For seven years I've built advertising systems for seven-figure brands across multiple categories — structured campaigns, profit-first bidding, and automation that scales without losing control. I run on transparent reporting and decisions anchored to data, not vanity metrics: less wasted spend, more profitable growth.
A high ACOS isn't a problem — it's a clue. Before I touch a bid, I read the search-query data, the conversion gaps, and the market benchmarks to find what's actually leaking money. Then the fix is obvious.
Every lever is set against market CTR, CVR, and search-query share — not gut feel. Decisions hold up because they're anchored to data the account can't argue with.
Break-even ACOS, contribution margin, and wasted spend lead the dashboard. Rank and impressions matter only when they pay for themselves.
Audits become repeatable systems — bid automation, search-term harvesting, and SKU health checks that keep performing between strategy calls.
Structured launches by objective — ranking, defensive, conversion, discovery, and market-share — so every dollar has a job and a target.
Multi-tab search-query audits that separate harvest-ready terms from waste, benchmarked against real market CTR and CVR.
Rules-based and automated bid management that protects margin at scale — thousands of targets adjusted on profit logic, not guesswork.
Contribution-margin and return-on-capital scoring that flags which SKUs to keep, fix, or drop before ad spend follows them down.
Portfolios run across US and Canada — tiered by lifecycle and spend, with cadence and reporting that keep stakeholders aligned.
Live performance dashboards and documented playbooks so the system is transparent, repeatable, and team-ready.
Representative account performance. Brands, products, and identifiers anonymized.
Real account screenshots. Brand names, product titles, and ASINs removed.
Tell me your current scale and I'll come to our call with a read on where the quick wins are. No obligation, no canned audit — just a straight look at your numbers.
I'll review your numbers before we talk. Lock in a time now so we don't lose momentum.
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